I’m not sure if you have ever had the privilege of eating at Chic-fil-A, but if you do, not only will you love their chicken sandwich; the experience you will receive is equally as good.
You place your order and whenever you say thank you, they quickly follow with “it’s my pleasure”. Yes it’s polite, but it’s also something more. I call it a unique selling proposition.
A USP is the answer to the question of WHY should I do business with you over any other option. At Chick-Fil-A, they made a decision at some point in their business evolution to leverage their tasty sandwich to differentiate themselves from other fast food restaurants by simply ‘serving’ better.
‘Serving’ can be looked at negatively in today’s culture. Seems many in media promote the opposite: to approach people with strength. But ‘serving’ others IS, in my experience, the strongest position you can approach people from. I call it servant leadership.
At our real estate company we are doing our best to learn and teach better leadership skills to everyone. My belief is that if we want to be a better real estate company we simply need to become better people. Doing this requires a desire to do better, and be better and produce a better experience for not only our clients but for each other.
In Ken Blanchard and Mark Miller’s book The Secret, the concept of Great Leadership is explored, tested and revealed. “What is the secret of great leadership?” is a question that everyone in a position of authority whether in a business, a local volunteer group or a little league coach wonders about sooner or later. As you read through this issue of In House hopefully, you will discover hints of how WE do things differently than most other real estate agents. The systems, strategies and methods we use are a result of believing that Leading Clients to buying and selling is best done by serving them and it IS our pleasure.
If you like the idea of Servant Leadership, I would encourage you to pick up Ken and Mark’s book The Secret. When you learn ‘The Secret’, don't keep it to yourself. Share it and use it with your people at your business, company or organization. It will make a difference in their lives and in their performance. If you know ‘The Secret’, both relationships and results will prosper. It’s a perfect move in your life from success to significance.
Go Serve Big!
Rick Kendrick and Karey Kendrick
The Rick Kendrick Home Selling Team
Chasewood Realty, Inc.
Call us at 561-702-4782 and Start Packing!